Twitter


Structure


Users

Demographics
Geolocation

Hashtags


Popularity


Health


Diffusion

Y Kryvasheyeu et al. Rapid assessment of disaster damage using social media activity. Science Advances 2016.
#### Scholarly (Science) Communication Bibliometrics, Scientometrics, Informetrics, Webometrics, Altmetrics... PHILOSOPHY IMPACT
JM Kapp, B Hensel, KT Schnoring. Is Twitter a forum for disseminating research to health policy makers?. Annals of Epidemiology. C Sugimoto. “Attention is not impact" and other challenges for altmetrics. L Bornmann. Alternative metrics in scientometrics: a meta-analysis of research into three altmetrics. Scientometrics 103(3): 1123-1144, 2015. S Haustein, R Costas, V Larivière. Characterizing Social Media Metrics of Scholarly Papers: The Effect of Document Properties and Collaboration Patterns. PLoS ONE 10(3): e0120495, 2015. R García et al. Language, Twitter and Academic Conferences. arXiv:1504.03374. Scientists share inspiration on Twitter with #IAmAScientistBecause and #BeyondMarieCurie. The Economics Twitosphere Top 100 Influential Users: An Algorithmic Approach. C Woolston. Scientists are cautious about public outreach. Nature 518: 459, 2015 M Baker. Social media: A network boost. Nature, 518:263-265, 2015. AT Hadgu, R Jäschke. Identifying and Analyzing Researchers on Twitter. In Proc. WebSci 2014. K Weller, C Puschmann. Twitter for Scientific Communication: How Can Citations/References be Identified and Measured?. In Proc. WebSci 2011. K Weller, E Dröge, C Puschmann. Citation Analysis in Twitter: Approaches for Defining and Measuring Information Flows within Tweets during Scientific Conferences. In Proc. the ESW2011 workshop on making sense of microposts.
#### Brands and Marketing on Twitter
P Adamopoulos, V Todri. The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. KDD 2015. MJ Culnan, PJ McHugh, JI Zubillaga. How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value. MIS Quarterly Executive, 2010. ES Kwon, Y Sung. Follow Me! Global Marketers' Twitter Use. Journal of Interactive Advertising, 2011. [Anthropomorphism of brand accounts] JS Lin, J Peña. Are You Following Me? A Content Analysis of TV Networks' Brand Communication on Twitter. Journal of Interactive Advertising, 2011. [Bales's interaction process analysis] M Vernuccio. Communicating Corporate Brands Through Social Media: An Exploratory Study. International Journal of Business Communication, 2014.

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